"Quantitative analysis of culture using millions of digitized books"
Jean-Baptiste Michel et al., 2010 Science
You may have seen this article in Science. The authors investigated cultural trends by examining the frequency of certain words or phrases in the vast library of scanned google books. This allowed them to provide "insights about fields as diverse as lexicography, the evolution of grammar, collective memory, the adoption of technology, the pursuit of fame, censorship, and historical epidemiology".
As a simple example of what this means - using the google landing page, and typing in 'enemy', gives this graph:
Note the three peaks: ~1860 corresponding to the American Civil War (and perhaps other conflicts), and 2 smaller peaks around WWI and WWII. Of course, much more complex searches may be made. I thought it might be interesting to examine some trends in cardiac electrophysiology. As a first step, let's try 'electrophysiology':
Whoops; looks like we've already peaked.
We can also see the trends in language use within electrophysiology. For instance, if you read the old textbooks you may come across 'auricular fibrillation' - an old way of referring to 'atrial fibrillation'. Hmmm, I wonder when we started using the new term...
And with the publication of the landmark paper from Haïssaguerre in 1998, an effective treatment for the condition was developed.
But our focus on atrial fibrillation seems to have impacted on other areas in electrophysiology:
To be fair, I think that may have a little more to do with CAST; the preliminary results of that study landed in 1989 and were the first nail in the 'anti-arrhythmic' coffin.
Evidently, we don't like it if we're not sure what to do about it.
I'm sure that many more interesting searches could be made in regard to electrophysiology and other fields of study.